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Brand Media Strategy: Integrated Communications
Brand Media Strategy: Integrated Communications

Brand Media Strategy: Integrated Communications Planning in the Digital Era by Antony Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era



Download Brand Media Strategy: Integrated Communications Planning in the Digital Era

Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young ebook
Publisher: Palgrave Macmillan
Page: 256
ISBN: 9780230104747
Format: pdf


Digiday - The Authority on Digital Media, Marketing and Advertising. It's no longer good enough for “That's why integrating social media across our TV ads and the magazine is the biggest area of growth for us right now. This month Digiday will examine how the modern brand tackles the thorny issue of social media return on investment. By admin on Tuesday, June 12th, 2012 | Comments Off. Product DescriptionFrom YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. The integrated communications agencies usually get access to data through clients and partnerships with media agencies. ISBN13: 9780230104747; Condition: New; Notes: BRAND NEW FROM PUBLISHER! Ogilvy's strategic services group in New York, for example, is comprised of a team of 150 planners and consultants specializing in brand planning, marketing and digital strategy, and analytics. Tracking provided on most orders. Very few communications agencies store their own data, which could put them at a disadvantage versus others in the category. The post-desktop era means growing pains when it comes to figuring out how to sell mobile ads. E marketing strategy: Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age).

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